000			02013cam a2200337L 4500
001			76806
005			20230410123402.0
008			091213s2009 enk 000 u eng d
035			_a(OCoLC)ocn488288588
040			_aDKDLA _bdan _cDKDLA
020			_a0749455918
020			_a9780749455910
029	0		_aDKDLA _b37521428
035			_a(OCoLC)488288588
050	1	4	_aK 1401 _bJ75h 2009
100	1		_aJolly, Adam.
245	1	4	_aThe handbook of European intellectual property management : _bDeveloping, managing and protecting your company's intellectual property.
250			_a2a ed.
260			_aLondon : _bKogan Page, _c2009.
300			_a549 p.
520	8		_aWhen managed well, intellectual property puts enterprises in a position to lock in advantages and command premiums. Instead of competing on price, they will be able to identify, protect and exploit their unique features and distinctive capabilities. But in Europe, the process of commercialising IP remains fraught with difficulties, and there are major differences in the application and interpretation of IP rights in each national jurisdiction. Produced in association with the European Patent Office, "The Handbook of European Intellectual Property" shows how enterprises can use the IP system within Europe to develop an effective commercial strategy, exploit an innovation, find a clear route to market and raise funds. Drawing on a wide range of commercial experience and professional expertise, it provides a practical account of how businesses can put IP at the heart of their business and manage it as an asset.
650		0	_aIntellectual property
650		0	_aIntellectual property _zEuropean Union countries.
650		0	_aIntellectual capital _zEuropean Union countries _xManagement.
650		0	_aTechnological innovations _zEuropean Union countries _xManagement.
650		4	_aIntellectual property _zEurope _xManagement.
700	1		_aPhilpott, Jeremy.
942			_2lcc _cbk
994			_aC0 _bDRFGD
946			_aAAG
999			_c60341 _d60341