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008			100908s2010 enka b 001 0 eng
020			_a9780745646084
020			_a9780745646091 (pbk.)
020			_a0745646093
020			_a0745646085
035			_a16450509
035			_a(OCoLC)ocn315134647
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043			_an-us---
050	1	4	_aJA 85.2 _bS644p 2010
082	0	4	_a324.730973
100	1		_aSmith, Craig Allen, _d1949-
245	1	0	_aPresidential campaign communication : _bthe quest for the White House / _cCraig Allen Smith.
260			_aCambridge ; _aMalden, MA : _bPolity Press, _cc2010.
300			_aix, 278 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references (p. 265-273) and index.
505	0		_aFoundations of campaign strategy. Presidential campaigns as communication ; The rhetorical puzzle ; Rules are rhetorical constructions ; Perspectives on campaign media ; Synthesizing part I -- Modes of presidential campaign communication. Acclaiming, attacking, and defending ; Campaign speeches ; Campaign journalism ; Advertising candidates in the political market ; Televised presidential debates : the rhetorical Super Bowl ; Using new media for familiar puzzles ; Synthesizing part II -- Stages of the campaign for the White House. The surfacing stage ; The nomination stage ; The consolidation stage ; The election stage ; Synthesizing part III,
650		4	_a20150300
650		4	_aComunicación en política _zEstados Unidos. _91972
650		0	_aCampañas políticas _9287
650		4	_aPresidentes _xElecciones _zEstados Unidos _93567
650		0	_aCommunication in politics _zUnited States.
650		0	_aPolitical campaigns _zUnited States.
650		0	_aPresidents _zUnited States _xElection.
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1013/2010282288-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1013/2010282288-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1013/2010282288-t.html
942			_2lcc _cBK
946			_aJaaM