| 000 | 01325cam a2200433Li 4500 | ||
|---|---|---|---|
| 001 | 81389 | ||
| 005 | 20230410123707.0 | ||
| 008 | 051005s2002 nyua f 001 0 eng d | ||
| 035 | _a(OCoLC)ocn492021768 | ||
| 040 |
_aZWZ _encafnor _bfre _cZWZ _dRBA |
||
| 020 | _a0060081996 (Br) | ||
| 020 | _a9780060081997 (Br) | ||
| 029 | 0 |
_aZWZ _b091514916 |
|
| 035 | _a(OCoLC)492021768 | ||
| 050 | 1 | 4 | _aHF5823 R559f |
| 082 | 0 |
_a659 _221 |
|
| 050 | 1 | 4 | _aR559a 2002 |
| 100 | 1 | _aRies, Al. | |
| 245 | 1 | 4 |
_aThe fall of advertising and the rise of PR _h[Texte imprime] / _cAl Ries and Laura Ries. |
| 246 | 1 | 3 | _aFall of advertising and the rise of public relations |
| 260 |
_aNew York : _bHarperBusiness, _ccop. 2002. |
||
| 300 |
_a1 vol. (XXI-295 p.) : _bill. ; _c22 cm. |
||
| 504 | _aIndex. | ||
| 650 | 7 |
_aCommunication en gestion. _2ram |
|
| 650 | 7 |
_aEntreprises _xImage. _2ram |
|
| 650 | 7 |
_aEntreprises _xRelations publiques. _2ram |
|
| 650 | 7 |
_aPublicite. _2ram |
|
| 650 | 0 |
_aCorporations _xPublic relations. |
|
| 650 | 0 | _aPublicity. | |
| 650 | 6 | _aPublicite. | |
| 650 | 6 | _aProduits de marque. | |
| 650 | 6 | _aRelations publiques. | |
| 650 | 6 |
_aRelations publiques _xCas, Etudes de. |
|
| 650 | 6 |
_aProduits de marque _xPublicite. |
|
| 700 | 1 | _aRies, Laura. | |
| 942 |
_2lcc _cbk |
||
| 994 |
_aC0 _bDRFGD |
||
| 946 | _aMF | ||
| 999 |
_c66377 _d66377 |
||