000			01132cam a2200349Ma 4500
001			103819
005			20230410124008.0
008			030506s2004 xxu 000 0 eng d
035			_a(OCoLC)ocn237825193
040			_aGEBAY _eaacr _bger _cGEBAY _dCHVBK
020			_a0674011465
020			_a9780674011465
020			_a0674016343
020			_a9780674016347
035			_a(OCoLC)237825193
050	1	4	_aLB 2342.8 _bK59s 2003
082	0	0	_a378.73
049			_aGRAL
100	1		_aKirp, David L.
245	0	0	_aShakespeare, Einstein, and the bottom line : _bthe marketing of higher education _cDavid L. Kirp
260			_aCambridge, Mass. [u.a.] _bHarvard Univ. Press _c2004
300			_aVI, 328 S.
500			_aIncludes bibliographical references and index
650		4	_aPrimera Jornada de Catalogacion.
650		0	_aUniversities and colleges _zUnited States _xMarketing.
650		0	_aEducation, Higher _xPublic relations _xUnited States.
650		4	_aUniversidades y colegios _zEstados Unidos.
650		4	_aEducación superior _zEstados Unidos.
942			_2lcc _cbk
946			_aFHM
994			_aC0 _bDRFGD
999			_c69295 _d69295