000			01617cam a2200277 4500
001			1795
005			20230410130348.0
008			060907n1996 us eng
020			_a0275954595
035			_9funglode1803
041			_aeng
050	1	4	_aP 95.8 _bP897ca 1996
082	0	0	_a324.70973
100	1		_aShea, Daniel M.
245	1	0	_aCampaign craft : _bthe strategies, tactics, and art of political campaign management / _cDaniel M. Shea
260			_aWestport, Conn. : _bPraeger, _c1996.
300			_axvi, 265 p. ; _c24 cm.
440		0	_aPraeger series in political communication, _x1062-5623
504			_aIncludes bibliographical references (p. [253]-259) and index.
520			_aIntroduction : The contempory campaign craft, 3. -- The importance of a campaign plan, 17. -- The lay of the land : Undestanding the campaign context, 27. -- The campaign context, 27. -- Demographic research : The theory if aggregate inference, 53. -- Prior electoral targeting, 71. -- Opposition research : Let's look at the record, 91. -- Strategic thinking, 121. -- How to become a wise consumer of campaign polling, 121. -- Developing a campaign theme, 147. -- Devising a campaign strategy, 157. -- Voter contact techniques, 177. -- Fund - raising strategy, tactics, and tips, 177. -- Paid media, 201. -- The advantages and perils of Earned media, 219. -- Returning to the grassroots, 239
650		4	_aCampañas _vEstados Unidos
650		4	_aPartidos políticos _zEstados Unidos.
651		4	_aEstados Unidos _xPolítica y gobierno.
650		0	_aCampaign management _zUnited States.
942			_2lcc _cbk
999			_c73545 _d73545