000			03206cam a22004937a 4500
001			115006
005			20230410130730.0
008			110811s2010 enk b 000 0 eng d
035			_a16915472
010			_a 2011283824
020			_a9781844673919
020			_a184467391X
035			_a(OCoLC)ocn317919750
040			_aBTCTA _cBTCTA _dOCLCQ _dYDXCP _dBWX _dCDX _dVVC _dSINLB _dGPI _dLML _dA7U _dDLC
041	1		_aeng _hfre
042			_alccopycat
050	1	4	_aPN 51 _bS172s 2010
082	0	4	_a808.543
100	1		_aSalmon, Christian, _d1951-
240	1	0	_aStorytelling. _lEnglish
245	1	0	_aStorytelling : _bbewitching the modern mind / _cChristian Salmon ; translated by David Macey.
250			_aEnglish ed.
260			_aLondon ; _aBrooklyn, NY : _bVerso, _c2010.
300			_axi, 173 p. ; _c22 cm.
500			_aTranslation of: Storytelling : la machine áa fabriquer des histoires et áa formater les espirits.paperback ed. verso,2017
504			_aIncludes bibliographical references (p. 161-173)
505	0		_aIntroduction : the magic of narrative, or, the art of telling stories -- From logo to story -- The invention of storytelling management -- The new "fiction economy" -- The mutant companies of new-age capitalism -- Turning politics into a story -- Telling war stories -- The propaganda empire.
520	1		_a"Politics, as currently practiced, is no longer the art of the possible, but the art of the fictive. Its aim is not to change the world as it exists, but to affect the way it is perceived. This is the subject of Christian Salmon's Storytelling, which looks at how the creative imagination has been hijacked in the twenty-first century." "Salmon anatomizes the timeless human desire for narrative form and how it is abused in the marketing mechanisms behind politicians and products: luxury brands trade on their embellished histories, managers tell stories to motivate employees, soldiers in Iraq train on computer games conceived in Hollywood, and spin doctors construct political lives as if they were a folk epic." "Salmon unveils the workings of a "storytelling machine" more effective and insidious as a means of oppression than anything dreamed up by Orwell. The "reality-based community" - to use a phrase coined by an aide to George W. Bush - is now regularly outmaneuvered by public relations gurus and political advisers, as they construct story arcs for a population that has come to expect them."--BOOK JACKET.
650		0	_aStorytelling _xEconomic aspects.
650		0	_aStorytelling _xPolitical aspects.
650		0	_aCommunication in marketing.
650		0	_aCommunication in politics.
650		0	_aPropaganda.
650		0	_aSocial psychology.
650		4	_aStorytelling _xAspectos Económicos.
650		4	_aStorytelling _xAspectos políticos.
650		4	_aLa comunicación en el marketing.
650		4	_aLa comunicación en la política.
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1312/2011283824-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1312/2011283824-d.html
923			_amcun copy FY12
942			_2lcc _cbk
946			_adpf
999			_c79417 _d79417