000 01577cam a2200397M 4500
999 _c87502
_d87502
003 BJBSDDR
005 20230410132755.0
007 ta
008 091207s2002 mau 000 u eng d
020 _a1578515599
020 _a9781578515592
029 0 _aDKDLA
_b33583462
035 _a(OCoLC)ocn475091876
035 _a(OCoLC)475091876
040 _aDKDLA
_bdan
_cDKDLA
041 _aspa
049 _aGRAL
050 0 0 _aQC 877.5
_bB335w 2002
082 0 0 _a551.6309
100 1 _aBatten, Frank,
_d1927-2009.
245 1 4 _aThe Weather Channel :
_bthe improbable rise of a media phenomenon /
_cFrank Batten with Jeffrey L. Cruikshank.
260 _aBoston, Mass :
_bHarvard Business School Press,
_c2002.
300 _axi, 276 p., [16] p. of plates :
_bill. (some col.) ;
_c24 cm.
500 _aindex.
505 0 _aFoundations -- A new idea -- Building the data path -- Birthing pains -- Flirting with extinction -- The fast lane -- Brand building and other adventures -- Disruptive technologies -- The Weather Channel in context.
600 2 0 _aWeather Channel (Television station : Atlanta, Ga.)
_xHistory
_y20th century.
650 0 _aTelevision weathercasting
_zGeorgia
_zAtlanta
_xHistory
_y20th century.
650 4 _aSistemas de transmisión de datos.
_92905
650 4 _aMeteorología
_vMapas
_xEquipo y accesorios.
_92906
650 4 _aTransmisión de facsímiles
_xEquipo y accesorios.
_92907
650 0 _aPronóstico del tiempo
_x
_x
_92908
700 1 _aBattan, Frank.
700 1 _aCruikshank, Jeffrey L.
942 _2lcc
_cBK
946 _aAFJ