000			01583cam a22002894a 4500
999			_c96618 _d96618
003			BJBSDDR
005			20230410143140.0
007			ta
008			070628s2007 nyu b 001 0 eng
020			_a9781591025689 (alk. paper)
040			_bspa _cBJBSDDR
041			_aeng
050	1	4	_aHD 45 _bH691w 2007
100	1		_aHodock, Calvin L.
245	1	0	_aWhy (smart companies) do dumb things : _blessons learned from innovation blunders : avoiding eight common mistakes in new product development / _cCalvin L. Hodock.
260			_aAmherst, N.Y. : _bPrometheus Books, _c2007.
300			_a357 pages ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aThe innovation challenge -- Avoiding marketing misjudgment -- Antidotes to poisoned positioning -- The perils of dead-on-arrival products -- Competitive delusion -- Fatality in frugality -- The evil of timetable tyranny -- Defective marketing intelligence -- Marketing dishonesty -- What's it all about? -- Rules of engagement: shareholders -- Rules of engagement: corporations and MBA programs -- A few final thoughts.
520			_a "In Why Smart Companies Do Dumb Things, industry professional Calvin L. Hodock examines eight typical innovation blunders that, time after time, undermine the success of new product development."--Jacket.
650		0	_aNew products.
650		4	_aProductos nuevos _99585
650		4	_aInnovaciones empresariales _915365
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0721/2007027083.html
942			_2lcc _cBK
946			_aSH