| 000 | 01859cam a2200325 a 4500 | ||
|---|---|---|---|
| 999 |
_c96784 _d96784 |
||
| 003 | BJBSDDR | ||
| 005 | 20241031062528.0 | ||
| 007 | ta | ||
| 008 | 071119s2008 nju 000 0 eng | ||
| 020 | _a9780132363426 (hardback : alk. paper) | ||
| 020 | _a 9780273712534 | ||
| 020 | _a0132363429 (hardback : alk. paper) | ||
| 020 | _a0273712535 | ||
| 040 |
_bspa _cBJBSDDR |
||
| 041 | _aeng | ||
| 050 | 1 | 4 |
_aHD 38.15 _bL333m 2008 |
| 082 | 0 | 0 |
_a658.4/01 _222 |
| 100 | 1 |
_aLarreche, Jean-Claude _d1947- |
|
| 245 | 1 | 4 |
_aThe momentum effect : _bhow to ignite exceptional growth / _cJean-Claude Larreche. |
| 260 |
_aUpper Saddle River, N.J. : _bPearson Education, Inc., _c2008. |
||
| 300 |
_axxiv, 324 pages : _b illustrations ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 267-280) and index. | ||
| 505 | _aThe power of momentum -- The source of momentum -- The road to momentum Compelling insights -- Compelling value -- Compelling equity -- Power offer design -- Power offer execution -- Vibrant satisfaction -- Vibrant retention -- Vibrant engagement -- Internal momentum -- Momentum leadership. | ||
| 520 | _a "Drawing on new research and powerful case studies, Larreche demonstrates the stunning role of momentum in value creation. He sets out the process for developing the "power offers" that lie at the heart of this powerful force. This book offers a systematic process for creating momentum that will work in any business, in any industry, and under any market conditions. You'll learn how to create new value through a momentum strategy and build the leadership competencies to deliver highly profitable growth."--Jacket. | ||
| 650 | 0 |
_aIndustrial management _vHandbooks, manuals, etc. |
|
| 650 | 4 |
_aGestión industrial _vManuales _9828 |
|
| 650 | 0 |
_aPolítica mundial _ySiglo XXI _9538 |
|
| 942 |
_2lcc _cBK |
||
| 946 | _aSH | ||