Blockbusters : why big hits - and big risks - are the future of the entertainment business /
Elberse, Anita, 1973-
Blockbusters : why big hits - and big risks - are the future of the entertainment business / Anita Elberse. - First edition. - 307 pages : illustrations ; 22 cm.
Includes bibliographical references and index.
What is behind the phenomenal success of entertainment businesses such as Warner Bros, Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? In this book, the author explains a powerful truth about the world of entertainment: building a business around blockbuster products is the surest path to long-term success.
9780571309221 (pbk) 0571309224 (pbk)
2013014320
Mass media--Economic aspects.
Motion picture industry.
Music trade.
Celebrities.
Comunicación--Aspectos económicos
Medios de comunicación de masas
Industria cinematográfica
Música --Comercio
Celebridades
P 96 / E37b 2014
384
Blockbusters : why big hits - and big risks - are the future of the entertainment business / Anita Elberse. - First edition. - 307 pages : illustrations ; 22 cm.
Includes bibliographical references and index.
What is behind the phenomenal success of entertainment businesses such as Warner Bros, Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? In this book, the author explains a powerful truth about the world of entertainment: building a business around blockbuster products is the surest path to long-term success.
9780571309221 (pbk) 0571309224 (pbk)
2013014320
Mass media--Economic aspects.
Motion picture industry.
Music trade.
Celebrities.
Comunicación--Aspectos económicos
Medios de comunicación de masas
Industria cinematográfica
Música --Comercio
Celebridades
P 96 / E37b 2014
384