Blockbusters : why big hits - and big risks - are the future of the entertainment business / Anita Elberse.
Material type:
- text
- unmediated
- volume
- 9780571309221 (pbk)
- 0571309224 (pbk)
- 384 23
- P 96 E37b 2014
Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|---|---|
![]() |
Biblioteca Juan Bosch | Biblioteca Juan Bosch | Humanidades | Humanidades (4to. Piso) | P 96 E37b 2014 (Browse shelf(Opens below)) | 1 | Available | 00000111641 |
Includes bibliographical references and index.
What is behind the phenomenal success of entertainment businesses such as Warner Bros, Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? In this book, the author explains a powerful truth about the world of entertainment: building a business around blockbuster products is the surest path to long-term success.
There are no comments on this title.