The thank you economy /
Vaynerchuk, Gary, 1975-
The thank you economy / Gary Vaynerchuk. - 1st ed. - New York : Harper Business, c2011. - xvi, 240 p., [16] p. of plates : col. ill. ; 22 cm.
Includes bibliographical references.
How everything has changed, except human nature --
Erasing lines in the sand --
Why smart people dismiss social media, and why they shouldn't --
From the top: Instill the right culture --
The perfect date: Traditional media meets social --
I'm on a horse: How Old Spice played ping-pong, then dropped the ball --
Intent: Quality versus quantity --
Shock and awe --
Avaya: Going where the people go --
AJ Bombers: Communicating with the community --
Joie de Vivre hotels: Caring about the big and little stuff --
Irena Vaksman, DDS: A small practice cuts its teeth on social media --
Hank Heyming: A brief example of well-executed culture and intent --
More thoughts on ... --
How to win in the thank you economy, the quick version.
Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media -- those that can shift their outlook and operations to be more customer-aware and fan-friendly -- will pull away from the pack and profit in today's markets.
9780061914188 (hbk.) 0061914185 (hbk.) 9780061914249 (pbk.) 006191424X (pbk.)
Relaciones con los clientes
Medios de comunicación social
Internet
Administración
Branding (Mercadeo)
HF 5415.5 / V392t 2011
658.8/12
The thank you economy / Gary Vaynerchuk. - 1st ed. - New York : Harper Business, c2011. - xvi, 240 p., [16] p. of plates : col. ill. ; 22 cm.
Includes bibliographical references.
How everything has changed, except human nature --
Erasing lines in the sand --
Why smart people dismiss social media, and why they shouldn't --
From the top: Instill the right culture --
The perfect date: Traditional media meets social --
I'm on a horse: How Old Spice played ping-pong, then dropped the ball --
Intent: Quality versus quantity --
Shock and awe --
Avaya: Going where the people go --
AJ Bombers: Communicating with the community --
Joie de Vivre hotels: Caring about the big and little stuff --
Irena Vaksman, DDS: A small practice cuts its teeth on social media --
Hank Heyming: A brief example of well-executed culture and intent --
More thoughts on ... --
How to win in the thank you economy, the quick version.
Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media -- those that can shift their outlook and operations to be more customer-aware and fan-friendly -- will pull away from the pack and profit in today's markets.
9780061914188 (hbk.) 0061914185 (hbk.) 9780061914249 (pbk.) 006191424X (pbk.)
Relaciones con los clientes
Medios de comunicación social
Internet
Administración
Branding (Mercadeo)
HF 5415.5 / V392t 2011
658.8/12