The thank you economy / Gary Vaynerchuk.

By:

Vaynerchuk, Gary, 1975-

Material type: Text

TextLanguage: eng Publication details: New York : Harper Business, c2011.Edition: 1st edDescription: xvi, 240 p., [16] p. of plates : col. ill. ; 22 cmISBN:

9780061914188 (hbk.)
0061914185 (hbk.)
9780061914249 (pbk.)
006191424X (pbk.)

Subject(s):

DDC classification:

658.8/12 22

LOC classification:

HF 5415.5 V392t 2011

Contents:

How everything has changed, except human nature -- Erasing lines in the sand -- Why smart people dismiss social media, and why they shouldn't -- From the top: Instill the right culture -- The perfect date: Traditional media meets social -- I'm on a horse: How Old Spice played ping-pong, then dropped the ball -- Intent: Quality versus quantity -- Shock and awe -- Avaya: Going where the people go -- AJ Bombers: Communicating with the community -- Joie de Vivre hotels: Caring about the big and little stuff -- Irena Vaksman, DDS: A small practice cuts its teeth on social media -- Hank Heyming: A brief example of well-executed culture and intent -- More thoughts on ... -- How to win in the thank you economy, the quick version.

Summary: Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media -- those that can shift their outlook and operations to be more customer-aware and fan-friendly -- will pull away from the pack and profit in today's markets.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Libro	Biblioteca Juan Bosch	Biblioteca Juan Bosch	Ciencias Sociales	Ciencias Sociales (3er. Piso)	HF 5415.5 V392t 2011 (Browse shelf(Opens below))	1	Available		00000140117

Includes bibliographical references.

How everything has changed, except human nature --
Erasing lines in the sand --
Why smart people dismiss social media, and why they shouldn't --
From the top: Instill the right culture --
The perfect date: Traditional media meets social --
I'm on a horse: How Old Spice played ping-pong, then dropped the ball --
Intent: Quality versus quantity --
Shock and awe --
Avaya: Going where the people go --
AJ Bombers: Communicating with the community --
Joie de Vivre hotels: Caring about the big and little stuff --
Irena Vaksman, DDS: A small practice cuts its teeth on social media --
Hank Heyming: A brief example of well-executed culture and intent --
More thoughts on ... --
How to win in the thank you economy, the quick version.

Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media -- those that can shift their outlook and operations to be more customer-aware and fan-friendly -- will pull away from the pack and profit in today's markets.

There are no comments on this title.

to post a comment.