Marketing 4.0 : moving from traditional to digital /

Kotler,Philip 1931-

Marketing 4.0 : moving from traditional to digital / Marketing four point zero Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. - xix, 184 pages ; 24 cm

Includes index.

Marketing has changed forever--this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing.

9781119341208 (cloth)

2016036899


Marketing.
Internet marketing.

HF5415 / K87 2017

658.8