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Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.

By: Contributor(s): Material type: TextTextPublisher: Hoboken, New Jersey : Wiley, [2017]Description: xix, 184 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781119341208 (cloth)
Other title:
  • Marketing four point zero
Subject(s): DDC classification:
  • 658.8 23
LOC classification:
  • HF5415 K87 2017
Summary: Marketing has changed forever--this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing.
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Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Automatización y Procesos Técnicos Automatización y Procesos Técnicos (1er. Piso) HF5415 K87 2017 (Browse shelf(Opens below)) 1 Available 00000189326

Includes index.

Marketing has changed forever--this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing.

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