Switch : how to change things when change is hard /
Heath, Chip, 1963-
Switch : how to change things when change is hard / Chip Heath and Dan Heath. - New York : Broadway Books, 2010. - 305 pages ; 22 cm.
Includes bibliographical references (pages [267]-292) and index.
Three surprises about change -- Find the bright spots -- Script the critical moves -- Point to the destination -- Find the feeling -- Shrink the change -- Grow your people -- Tweak the environment -- Build habits -- Rally the herd -- Keep the switch going.
Argues that the wants of the rational mind are often at odds with the desires of the emotional mind and that this conflict is a leading obstacle in making lasting changes and explains how people can overcome those conflicts to change their personal, professional, and spiritual lives
9780385528757 (hbk.) 0385528752 (hbk.)
2009027814
Change (Psychology)
Cambio (Psicología)
BF 637 / H437s 2010
303.4
Switch : how to change things when change is hard / Chip Heath and Dan Heath. - New York : Broadway Books, 2010. - 305 pages ; 22 cm.
Includes bibliographical references (pages [267]-292) and index.
Three surprises about change -- Find the bright spots -- Script the critical moves -- Point to the destination -- Find the feeling -- Shrink the change -- Grow your people -- Tweak the environment -- Build habits -- Rally the herd -- Keep the switch going.
Argues that the wants of the rational mind are often at odds with the desires of the emotional mind and that this conflict is a leading obstacle in making lasting changes and explains how people can overcome those conflicts to change their personal, professional, and spiritual lives
9780385528757 (hbk.) 0385528752 (hbk.)
2009027814
Change (Psychology)
Cambio (Psicología)
BF 637 / H437s 2010
303.4