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Switch : how to change things when change is hard / Chip Heath and Dan Heath.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New York : Broadway Books, 2010.Description: 305 pages ; 22 cmISBN:
  • 9780385528757 (hbk.)
  • 0385528752 (hbk.)
Subject(s): DDC classification:
  • 303.4
LOC classification:
  • BF 637 H437s 2010
Contents:
Three surprises about change -- Find the bright spots -- Script the critical moves -- Point to the destination -- Find the feeling -- Shrink the change -- Grow your people -- Tweak the environment -- Build habits -- Rally the herd -- Keep the switch going.
Summary: Argues that the wants of the rational mind are often at odds with the desires of the emotional mind and that this conflict is a leading obstacle in making lasting changes and explains how people can overcome those conflicts to change their personal, professional, and spiritual lives
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Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Humanidades Humanidades (4to. Piso) BF 637 H437s 2010 (Browse shelf(Opens below)) 1 Available 00000192985

Includes bibliographical references (pages [267]-292) and index.

Three surprises about change -- Find the bright spots -- Script the critical moves -- Point to the destination -- Find the feeling -- Shrink the change -- Grow your people -- Tweak the environment -- Build habits -- Rally the herd -- Keep the switch going.

Argues that the wants of the rational mind are often at odds with the desires of the emotional mind and that this conflict is a leading obstacle in making lasting changes and explains how people can overcome those conflicts to change their personal, professional, and spiritual lives

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