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Moynihan, Ray.

Selling sickness : how the world's biggest pharmaceutical companies are turning us all into patients / Ray Moynihan and Alan Cassels. - New York, NY : Nation Books, c2005. - xviii, 254 p. ; 21 cm.

Includes bibliographical references (p. 201-241) and index.

Prologue: selling sickness -- Selling to everyone : high cholesterol -- Doughnuts for the doctors : depression -- Working with celebrities : menopause -- Partnering with patients : attention deficit disorder -- Making risks into medical conditions : high blood pressure -- Advertising disease : premenstrual dysphoric disorder -- Shaping public perceptions : social anxiety disorder -- Testing the markets : osteoporosis -- Taming the watchdogs : irritable bowel syndrome -- Subverting the selling : female sexual dysfunction -- Epilogue : What can we do?

ISBN: 1560256974 9781560256977 9781560258568 156025856X

Standard No.: 9781560256977 52500

LCCN: 2006272734

Nat. Bib. Agency Control No.: 101252352 DNLM

Subjects--Topical Terms:
Pharmaceutical industry.
Drugs--Marketing.
Advertising--Drugs.
Drug Industry.
Marketing.
Sociology, Medical.
Primera Jornada de Conomiento.
Medicamentos.

LC Class. No.: HD 9665.5 / M938s 2005

Dewey Class. No.: 381.456151

National Library of Medicine Call No.: 2005 I-429