Selling sickness : how the world's biggest pharmaceutical companies are turning us all into patients / Ray Moynihan and Alan Cassels.
Material type:
- 1560256974
- 9781560256977
- 9781560258568
- 156025856X
- 381.456151
- HD 9665.5 M938s 2005
- 2005 I-429
Item type | Current library | Home library | Collection | Shelving location | Call number | Vol info | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|---|---|---|
![]() |
Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HD 9665.5 M938s 2005 (Browse shelf(Opens below)) | 1 | 1 | Available | 00000107402 |
Includes bibliographical references (p. 201-241) and index.
Prologue: selling sickness -- Selling to everyone : high cholesterol -- Doughnuts for the doctors : depression -- Working with celebrities : menopause -- Partnering with patients : attention deficit disorder -- Making risks into medical conditions : high blood pressure -- Advertising disease : premenstrual dysphoric disorder -- Shaping public perceptions : social anxiety disorder -- Testing the markets : osteoporosis -- Taming the watchdogs : irritable bowel syndrome -- Subverting the selling : female sexual dysfunction -- Epilogue : What can we do?
There are no comments on this title.