Herd : how to change mass behaviour by harnessing our true nature /

Earls, Mark.

Herd : how to change mass behaviour by harnessing our true nature / How to change mass behaviour by harnessing our true nature Mark Earls. - Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2007. - xx, 348 p. : ill. ; 24 cm.

Includes bibliographical references (p. [331]-339) and index.

The super-social ape -- The illusion of 'I' -- 'I' vs. 'us' -- Key principle no. 1 : interaction -- Key principle no. 2 : influence -- Key principle no. 3 : us-talk -- Key principle no. 4 : just believe -- Key principle no. 5 : (re-)light the fire -- Key principle no. 6 : co-creativity -- Key principle no. 7 : letting go -- Conclusions .

0470060360 (cloth : alk. paper) 9780470060360 (cloth : alk. paper)

2006027031

GBA685668 bnb

013572715 Uk


Communication in marketing.
Consumer behavior.
Social interaction.
Social influence.
La comunicación en el Marketing
El comportamiento del consumidor
La interación social.
La influencia social.
Primera Jornada de Catalogacion

HF 5415.123 / E12h 2007

658.8