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Herd : how to change mass behaviour by harnessing our true nature / Mark Earls.

By: Material type: TextTextPublication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2007.Description: xx, 348 p. : ill. ; 24 cmISBN:
  • 0470060360 (cloth : alk. paper)
  • 9780470060360 (cloth : alk. paper)
Other title:
  • How to change mass behaviour by harnessing our true nature
Subject(s): DDC classification:
  • 658.8
LOC classification:
  • HF 5415.123 E12h 2007
Online resources:
Contents:
The super-social ape -- The illusion of 'I' -- 'I' vs. 'us' -- Key principle no. 1 : interaction -- Key principle no. 2 : influence -- Key principle no. 3 : us-talk -- Key principle no. 4 : just believe -- Key principle no. 5 : (re-)light the fire -- Key principle no. 6 : co-creativity -- Key principle no. 7 : letting go -- Conclusions .
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Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HF 5415.123 E12h 2007 (Browse shelf(Opens below)) 1 1 Available 00000108652

Includes bibliographical references (p. [331]-339) and index.

The super-social ape -- The illusion of 'I' -- 'I' vs. 'us' -- Key principle no. 1 : interaction -- Key principle no. 2 : influence -- Key principle no. 3 : us-talk -- Key principle no. 4 : just believe -- Key principle no. 5 : (re-)light the fire -- Key principle no. 6 : co-creativity -- Key principle no. 7 : letting go -- Conclusions .

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