How to advertise /
Roman, Kenneth.
How to advertise / Kenneth Roman and Jane Maas with Martin Nisenholtz. - 3a ed. - New York : Thomas Dunne Books/St. Martin's Press, 2003. - xix, 268 p. ; 22 cm.
Includes index.
What to say, and where to say it: Advertising is about ideas; Brands and strategies; Research; Campaigns; Media strategies and tactics; Target marketing; Integrated communications -- Getting the message out: Television; Magazines and newspapers; Radio and outdoor; Internet; Direct marketing; Brochures, Web Sites, sales pieces; Promotion and publicity; Truth and ethics; working with an agency -- Glossary.
An updated guide to advertising contains coverage of such topics as marketing communications, generating creative ideas, advertising on the Internet, and integrating communications.
0312318596 9780312318598
2003053159
Advertising.
Publicidad.
HF 5823 / R758h 2003
659.1
How to advertise / Kenneth Roman and Jane Maas with Martin Nisenholtz. - 3a ed. - New York : Thomas Dunne Books/St. Martin's Press, 2003. - xix, 268 p. ; 22 cm.
Includes index.
What to say, and where to say it: Advertising is about ideas; Brands and strategies; Research; Campaigns; Media strategies and tactics; Target marketing; Integrated communications -- Getting the message out: Television; Magazines and newspapers; Radio and outdoor; Internet; Direct marketing; Brochures, Web Sites, sales pieces; Promotion and publicity; Truth and ethics; working with an agency -- Glossary.
An updated guide to advertising contains coverage of such topics as marketing communications, generating creative ideas, advertising on the Internet, and integrating communications.
0312318596 9780312318598
2003053159
Advertising.
Publicidad.
HF 5823 / R758h 2003
659.1