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How to advertise / Kenneth Roman and Jane Maas with Martin Nisenholtz.

By: Contributor(s): Material type: TextTextPublication details: New York : Thomas Dunne Books/St. Martin's Press, 2003.Edition: 3a edDescription: xix, 268 p. ; 22 cmISBN:
  • 0312318596
  • 9780312318598
Subject(s): DDC classification:
  • 659.1
LOC classification:
  • HF 5823 R758h 2003
Online resources:
Contents:
What to say, and where to say it: Advertising is about ideas; Brands and strategies; Research; Campaigns; Media strategies and tactics; Target marketing; Integrated communications -- Getting the message out: Television; Magazines and newspapers; Radio and outdoor; Internet; Direct marketing; Brochures, Web Sites, sales pieces; Promotion and publicity; Truth and ethics; working with an agency -- Glossary.
Summary: An updated guide to advertising contains coverage of such topics as marketing communications, generating creative ideas, advertising on the Internet, and integrating communications.
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Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HF 5823 R758h 2003 (Browse shelf(Opens below)) 1 1 Available 00000060889

Includes index.

What to say, and where to say it: Advertising is about ideas; Brands and strategies; Research; Campaigns; Media strategies and tactics; Target marketing; Integrated communications -- Getting the message out: Television; Magazines and newspapers; Radio and outdoor; Internet; Direct marketing; Brochures, Web Sites, sales pieces; Promotion and publicity; Truth and ethics; working with an agency -- Glossary.

An updated guide to advertising contains coverage of such topics as marketing communications, generating creative ideas, advertising on the Internet, and integrating communications.

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