The practice of public relations /
Seitel, Fraser P.
The practice of public relations / Fraser P. Seitel. - 11th ed. - Boston : Prentice Hall, 2011. - xxxi, 448 p. : col. ill. ; 26 cm.
Includes bibliographical references and index.
What is public relations, anyway? -- The history and growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Media relations/print & broadcast -- Employee relations -- Community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing -- Writing for the eye and ear -- Integrated marketing communications -- Public relations and social media -- Crisis management -- Launching a career.
9780136088905 (pbk.) 0136088902 (pbk.)
2009044076
Public relations--United States.
HM 263 / S462p 2011
659.2
The practice of public relations / Fraser P. Seitel. - 11th ed. - Boston : Prentice Hall, 2011. - xxxi, 448 p. : col. ill. ; 26 cm.
Includes bibliographical references and index.
What is public relations, anyway? -- The history and growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Media relations/print & broadcast -- Employee relations -- Community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing -- Writing for the eye and ear -- Integrated marketing communications -- Public relations and social media -- Crisis management -- Launching a career.
9780136088905 (pbk.) 0136088902 (pbk.)
2009044076
Public relations--United States.
HM 263 / S462p 2011
659.2