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The practice of public relations / Fraser P. Seitel.

By: Material type: TextTextPublication details: Boston : Prentice Hall, 2011.Edition: 11th edDescription: xxxi, 448 p. : col. ill. ; 26 cmISBN:
  • 9780136088905 (pbk.)
  • 0136088902 (pbk.)
Subject(s): DDC classification:
  • 659.2
LOC classification:
  • HM 263 S462p 2011
Contents:
What is public relations, anyway? -- The history and growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Media relations/print & broadcast -- Employee relations -- Community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing -- Writing for the eye and ear -- Integrated marketing communications -- Public relations and social media -- Crisis management -- Launching a career.
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Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HM 263 S462p 2011 (Browse shelf(Opens below)) 1 1 Available 00000096806

Includes bibliographical references and index.

What is public relations, anyway? -- The history and growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Media relations/print & broadcast -- Employee relations -- Community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing -- Writing for the eye and ear -- Integrated marketing communications -- Public relations and social media -- Crisis management -- Launching a career.

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