Campaigns and elections American style /
Campaigns and elections American style /
edited by James A. Thurber and Candice J. Nelson.
- 2nd ed.
- Boulder, Colo. : Westview Press, c2004.
- xiii, 260 p. : ill. ; 23 cm.
- Transforming American politics .
Includes bibliographical references (p. 233-246) and index.
The transformation of American campaigns in the 21st century / James A. Thurber -- The principles of campaign planning / William R. Sweeney, Jr. -- Who will vote for you and why : designing strategy and message / Joel Bradshaw -- Candidate nominations and general election strategy / Marni Ezra -- Strategy and tactics for campaign fundraising / Norman Cummings and Grace Cummings -- Race for the cash : competition, contributions, and money in 2002 / Candice J. Nelson -- Paid media advertising : political communication from the stone age to the present / Jay Bryant -- Ads are us : political advertising in a mass media culture / Leonard Steinhorn -- Hard facts : the media and elections with a look at 2000 and 2002 / John Petrocik -- The ground war : the importance of organizing the field / Will Robinson -- The importance of field work in election campaigns / Paul Herrnson -- Campaigning with the internet : the 12 view from below / David Dulio and Erin O'Brien -- Campaign ethics : public perception, reality, and the need to win / Carol Whitney -- Campaign ethics and politics of personal destruction / Linda Fowler -- Do campaigns matter? / Marni Ezra and Candice J. Nelson.
A fully updated compendium of essays from political scientists and campaign professionals on the topic of campaign management and elections.
0813341817 (pb : alk. paper) 0813341825 (hc : alk. paper) 9780813341811
2004000634
Political campaigns--United States.
Campaign management--United States.
Campañas políticas--Estados Unidos.
Gestión de campañas--Estados Unidos.
Campaña electoral--Estados Unidos.
Primera Jornada de Catalogacion
JK 2281 / C186 2004
324.70973
Includes bibliographical references (p. 233-246) and index.
The transformation of American campaigns in the 21st century / James A. Thurber -- The principles of campaign planning / William R. Sweeney, Jr. -- Who will vote for you and why : designing strategy and message / Joel Bradshaw -- Candidate nominations and general election strategy / Marni Ezra -- Strategy and tactics for campaign fundraising / Norman Cummings and Grace Cummings -- Race for the cash : competition, contributions, and money in 2002 / Candice J. Nelson -- Paid media advertising : political communication from the stone age to the present / Jay Bryant -- Ads are us : political advertising in a mass media culture / Leonard Steinhorn -- Hard facts : the media and elections with a look at 2000 and 2002 / John Petrocik -- The ground war : the importance of organizing the field / Will Robinson -- The importance of field work in election campaigns / Paul Herrnson -- Campaigning with the internet : the 12 view from below / David Dulio and Erin O'Brien -- Campaign ethics : public perception, reality, and the need to win / Carol Whitney -- Campaign ethics and politics of personal destruction / Linda Fowler -- Do campaigns matter? / Marni Ezra and Candice J. Nelson.
A fully updated compendium of essays from political scientists and campaign professionals on the topic of campaign management and elections.
0813341817 (pb : alk. paper) 0813341825 (hc : alk. paper) 9780813341811
2004000634
Political campaigns--United States.
Campaign management--United States.
Campañas políticas--Estados Unidos.
Gestión de campañas--Estados Unidos.
Campaña electoral--Estados Unidos.
Primera Jornada de Catalogacion
JK 2281 / C186 2004
324.70973