Amazon cover image
Image from Amazon.com

Campaigns and elections American style / edited by James A. Thurber and Candice J. Nelson.

Contributor(s): Material type: TextTextSeries: Transforming American politicsPublication details: Boulder, Colo. : Westview Press, c2004.Edition: 2nd edDescription: xiii, 260 p. : ill. ; 23 cmISBN:
  • 0813341817 (pb : alk. paper)
  • 0813341825 (hc : alk. paper)
  • 9780813341811
Subject(s): DDC classification:
  • 324.70973
LOC classification:
  • JK 2281 C186 2004
Online resources:
Contents:
The transformation of American campaigns in the 21st century / James A. Thurber -- The principles of campaign planning / William R. Sweeney, Jr. -- Who will vote for you and why : designing strategy and message / Joel Bradshaw -- Candidate nominations and general election strategy / Marni Ezra -- Strategy and tactics for campaign fundraising / Norman Cummings and Grace Cummings -- Race for the cash : competition, contributions, and money in 2002 / Candice J. Nelson -- Paid media advertising : political communication from the stone age to the present / Jay Bryant -- Ads are us : political advertising in a mass media culture / Leonard Steinhorn -- Hard facts : the media and elections with a look at 2000 and 2002 / John Petrocik -- The ground war : the importance of organizing the field / Will Robinson -- The importance of field work in election campaigns / Paul Herrnson -- Campaigning with the internet : the 12 view from below / David Dulio and Erin O'Brien -- Campaign ethics : public perception, reality, and the need to win / Carol Whitney -- Campaign ethics and politics of personal destruction / Linda Fowler -- Do campaigns matter? / Marni Ezra and Candice J. Nelson.
Summary: A fully updated compendium of essays from political scientists and campaign professionals on the topic of campaign management and elections.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) JK 2281 C186 2004 (Browse shelf(Opens below)) 1 1 Available 00000109735

Includes bibliographical references (p. 233-246) and index.

The transformation of American campaigns in the 21st century / James A. Thurber -- The principles of campaign planning / William R. Sweeney, Jr. -- Who will vote for you and why : designing strategy and message / Joel Bradshaw -- Candidate nominations and general election strategy / Marni Ezra -- Strategy and tactics for campaign fundraising / Norman Cummings and Grace Cummings -- Race for the cash : competition, contributions, and money in 2002 / Candice J. Nelson -- Paid media advertising : political communication from the stone age to the present / Jay Bryant -- Ads are us : political advertising in a mass media culture / Leonard Steinhorn -- Hard facts : the media and elections with a look at 2000 and 2002 / John Petrocik -- The ground war : the importance of organizing the field / Will Robinson -- The importance of field work in election campaigns / Paul Herrnson -- Campaigning with the internet : the 12 view from below / David Dulio and Erin O'Brien -- Campaign ethics : public perception, reality, and the need to win / Carol Whitney -- Campaign ethics and politics of personal destruction / Linda Fowler -- Do campaigns matter? / Marni Ezra and Candice J. Nelson.

A fully updated compendium of essays from political scientists and campaign professionals on the topic of campaign management and elections.

There are no comments on this title.

to post a comment.