Campaign craft : the strategies, tactics, and art of political campaign management /
Shea, Daniel M.
Campaign craft : the strategies, tactics, and art of political campaign management / Daniel M. Shea - Westport, Conn. : Praeger, 1996. - xvi, 265 p. ; 24 cm. - Praeger series in political communication, 1062-5623 .
Includes bibliographical references (p. [253]-259) and index.
Introduction : The contempory campaign craft, 3. -- The importance of a campaign plan, 17. -- The lay of the land : Undestanding the campaign context, 27. -- The campaign context, 27. -- Demographic research : The theory if aggregate inference, 53. -- Prior electoral targeting, 71. -- Opposition research : Let's look at the record, 91. -- Strategic thinking, 121. -- How to become a wise consumer of campaign polling, 121. -- Developing a campaign theme, 147. -- Devising a campaign strategy, 157. -- Voter contact techniques, 177. -- Fund - raising strategy, tactics, and tips, 177. -- Paid media, 201. -- The advantages and perils of Earned media, 219. -- Returning to the grassroots, 239
0275954595
Campañas--Estados Unidos
Partidos políticos--Estados Unidos.
Campaign management--United States.
Estados Unidos--Política y gobierno.
P 95.8 / P897ca 1996
324.70973
Campaign craft : the strategies, tactics, and art of political campaign management / Daniel M. Shea - Westport, Conn. : Praeger, 1996. - xvi, 265 p. ; 24 cm. - Praeger series in political communication, 1062-5623 .
Includes bibliographical references (p. [253]-259) and index.
Introduction : The contempory campaign craft, 3. -- The importance of a campaign plan, 17. -- The lay of the land : Undestanding the campaign context, 27. -- The campaign context, 27. -- Demographic research : The theory if aggregate inference, 53. -- Prior electoral targeting, 71. -- Opposition research : Let's look at the record, 91. -- Strategic thinking, 121. -- How to become a wise consumer of campaign polling, 121. -- Developing a campaign theme, 147. -- Devising a campaign strategy, 157. -- Voter contact techniques, 177. -- Fund - raising strategy, tactics, and tips, 177. -- Paid media, 201. -- The advantages and perils of Earned media, 219. -- Returning to the grassroots, 239
0275954595
Campañas--Estados Unidos
Partidos políticos--Estados Unidos.
Campaign management--United States.
Estados Unidos--Política y gobierno.
P 95.8 / P897ca 1996
324.70973