Amazon cover image
Image from Amazon.com

Campaign craft : the strategies, tactics, and art of political campaign management / Daniel M. Shea

By: Material type: TextTextLanguage: English Series: Praeger series in political communicationPublication details: Westport, Conn. : Praeger, 1996.Description: xvi, 265 p. ; 24 cmISBN:
  • 0275954595
Subject(s): DDC classification:
  • 324.70973
LOC classification:
  • P 95.8 P897ca 1996
Summary: Introduction : The contempory campaign craft, 3. -- The importance of a campaign plan, 17. -- The lay of the land : Undestanding the campaign context, 27. -- The campaign context, 27. -- Demographic research : The theory if aggregate inference, 53. -- Prior electoral targeting, 71. -- Opposition research : Let's look at the record, 91. -- Strategic thinking, 121. -- How to become a wise consumer of campaign polling, 121. -- Developing a campaign theme, 147. -- Devising a campaign strategy, 157. -- Voter contact techniques, 177. -- Fund - raising strategy, tactics, and tips, 177. -- Paid media, 201. -- The advantages and perils of Earned media, 219. -- Returning to the grassroots, 239
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Humanidades Humanidades (4to. Piso) P 95.8 P897ca 1996 (Browse shelf(Opens below)) 1 1 Available 00000009314

Includes bibliographical references (p. [253]-259) and index.

Introduction : The contempory campaign craft, 3. -- The importance of a campaign plan, 17. -- The lay of the land : Undestanding the campaign context, 27. -- The campaign context, 27. -- Demographic research : The theory if aggregate inference, 53. -- Prior electoral targeting, 71. -- Opposition research : Let's look at the record, 91. -- Strategic thinking, 121. -- How to become a wise consumer of campaign polling, 121. -- Developing a campaign theme, 147. -- Devising a campaign strategy, 157. -- Voter contact techniques, 177. -- Fund - raising strategy, tactics, and tips, 177. -- Paid media, 201. -- The advantages and perils of Earned media, 219. -- Returning to the grassroots, 239

There are no comments on this title.

to post a comment.