Ads, fads, and consumer culture advertising's impact on American character and society /
Berger, Arthur Asa, 1933-
Ads, fads, and consumer culture advertising's impact on American character and society / [sound recording] : Arthur Asa Berger. - Princeton, N.J. : Recording for the Blind & Dyslexic, 2004. - 1 sound disc : digital, mono. ; 4 3/4 in.
Originally published: Lanham, Md. : Rowman & Littlefield Pub., c2004. 2nd ed.
Includes bibliographical references.
Advertising in American society -- Consumer cultures -- Advertising and the communication process -- Running it up a flagpole to see if anyone salutes -- Sexuality and advertising -- Political advertising -- The marketing society -- Analyzing print advertisements -- Analyzing television commercials: the Macintosh "1984" commercial -- Where next?
Distribution is restricted to RFB & D members who have a documented print disability such as a visual impairment, learning disability or other physical disability.
[This book] features new material on classified advertising, advertising agencies in the recent economy, postmodern perspectives on adverting, new consumer cultures, metaphor and metonymy, product placement, and the 2002 California campaign for governor. A new chapter raises questions about prescription drug advertising and adverting to children.-Back cover.
HB468 RFBL
Advertising--United States.
Popular culture--United States.
Consumer education--United States.
1erAPT1erB496a 2004
659.10420973 / T
Ads, fads, and consumer culture advertising's impact on American character and society / [sound recording] : Arthur Asa Berger. - Princeton, N.J. : Recording for the Blind & Dyslexic, 2004. - 1 sound disc : digital, mono. ; 4 3/4 in.
Originally published: Lanham, Md. : Rowman & Littlefield Pub., c2004. 2nd ed.
Includes bibliographical references.
Advertising in American society -- Consumer cultures -- Advertising and the communication process -- Running it up a flagpole to see if anyone salutes -- Sexuality and advertising -- Political advertising -- The marketing society -- Analyzing print advertisements -- Analyzing television commercials: the Macintosh "1984" commercial -- Where next?
Distribution is restricted to RFB & D members who have a documented print disability such as a visual impairment, learning disability or other physical disability.
[This book] features new material on classified advertising, advertising agencies in the recent economy, postmodern perspectives on adverting, new consumer cultures, metaphor and metonymy, product placement, and the 2002 California campaign for governor. A new chapter raises questions about prescription drug advertising and adverting to children.-Back cover.
HB468 RFBL
Advertising--United States.
Popular culture--United States.
Consumer education--United States.
1erAPT1erB496a 2004
659.10420973 / T