Ads, fads, and consumer culture [sound recording] : advertising's impact on American character and society / Arthur Asa Berger.

By: Material type: SoundSoundPublication details: Princeton, N.J. : Recording for the Blind & Dyslexic, 2004.Description: 1 sound disc : digital, mono. ; 4 3/4 inSubject(s): DDC classification:
  • 659.10420973 T
LOC classification:
  • 1erAPT1erB496a 2004
Contents:
Advertising in American society -- Consumer cultures -- Advertising and the communication process -- Running it up a flagpole to see if anyone salutes -- Sexuality and advertising -- Political advertising -- The marketing society -- Analyzing print advertisements -- Analyzing television commercials: the Macintosh "1984" commercial -- Where next?
Summary: [This book] features new material on classified advertising, advertising agencies in the recent economy, postmodern perspectives on adverting, new consumer cultures, metaphor and metonymy, product placement, and the 2002 California campaign for governor. A new chapter raises questions about prescription drug advertising and adverting to children.-Back cover.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Automatización y Procesos Técnicos Automatización y Procesos Técnicos (1er. Piso) B496a 2004 (Browse shelf(Opens below)) 1 Available 00000058171

Originally published: Lanham, Md. : Rowman & Littlefield Pub., c2004. 2nd ed.

Includes bibliographical references.

Advertising in American society -- Consumer cultures -- Advertising and the communication process -- Running it up a flagpole to see if anyone salutes -- Sexuality and advertising -- Political advertising -- The marketing society -- Analyzing print advertisements -- Analyzing television commercials: the Macintosh "1984" commercial -- Where next?

Distribution is restricted to RFB & D members who have a documented print disability such as a visual impairment, learning disability or other physical disability.

[This book] features new material on classified advertising, advertising agencies in the recent economy, postmodern perspectives on adverting, new consumer cultures, metaphor and metonymy, product placement, and the 2002 California campaign for governor. A new chapter raises questions about prescription drug advertising and adverting to children.-Back cover.

There are no comments on this title.

to post a comment.