MARC details
| 000 -LEADER |
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| campo de control de longitud fija |
05094cam a22003494a 4500 |
| 001 - NÚMERO DE CONTROL |
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| campo de control |
116121 |
| 005 - FECHA Y HORA DE LA ÚLTIMA TRANSACCIÓN |
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| campo de control |
20230410124138.0 |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL |
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| campo de control de longitud fija |
031016s2004 maua b 000 0 eng |
| 035 ## - NÚMERO DE CONTROL DEL SISTEMA |
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| Número de control de sistema |
13375218 |
| 010 ## - NÚMERO DE CONTROL DE LA BIBLIOTECA DEL CONGRESO |
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| Número de control de LC |
2003022913 |
| 015 ## - NÚMERO DE BIBLIOGRAFÍA NACIONAL |
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| Número de bibliografía nacional |
GBA4-Z1955 |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
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| Número Internacional Estándar del Libro |
159253032X (hardcover) |
| 035 ## - NÚMERO DE CONTROL DEL SISTEMA |
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| Número de control de sistema |
(OCoLC)ocm53276319 |
| 040 ## - FUENTE DE CATALOGACIÓN |
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| Centro catalogador/agencia de origen |
DLC |
| Centro/agencia transcriptor |
DLC |
| Centro/agencia modificador |
YDX |
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UKM |
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UOI |
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OCL |
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BAKER |
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OCLCQ |
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MUQ |
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DLC |
| 042 ## - CÓDIGO DE AUTENTICACIÓN |
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| Código de autenticación |
pcc |
| 050 14 - SIGNATURA TOPOGRÁFICA DE LA BIBLIOTECA DEL CONGRESO |
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| Número de clasificación |
NC1002 |
| Número de ítem |
A211l 2004 |
| 082 00 - NÚMERO DE LA CLASIFICACIÓN DECIMAL DEWEY |
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| Número de clasificación |
741.6 |
| 100 1# - ENTRADA PRINCIPAL--NOMBRE DE PERSONA |
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| Nombre de persona |
Adams, Sean. |
| 245 10 - MENCIÓN DEL TÍTULO |
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| Título |
Logo design workbook : |
| Resto del título |
a hands-on guide to creating logos / |
| Mención de responsabilidad, etc. |
Sean Adams & Noreen Morioka with Terry Stone ; designed by Sean Adams & Jennifer Hopkins. |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC. |
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| Lugar de publicación, distribución, etc. |
Gloucester, Mass. : |
| Nombre del editor, distribuidor, etc. |
Rockport Publishers, |
| Fecha de publicación, distribución, etc. |
c2004. |
| 300 ## - DESCRIPCIÓN FÍSICA |
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| Extensión |
240 p. : |
| Otras características físicas |
ill. (chiefly col.) ; |
| Dimensiones |
24 cm. |
| 500 ## - NOTA GENERAL |
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| Nota general |
This is the first book in a new series of practical and inspirational workbooks from Rockport Publishers, which will cover all the fundamental areas of the graphic design business. This edition, Logo Design Workbook, focuses on creating powerful logo designs and answers the question, "What makes a logo work?"" "In the first half of the book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo development process. Covered topics include: developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the long term goals of the client might affect the look and needs of the mark; choosing thoughtful colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful while others are not. The authors then take the design process one step further with an extensive exploration of the process of developing a graphic standards manual. By setting the range of flexibility, a logo is defined in terms of color, typography, placement, and additional elements. With the standards set, designers can feel confident that their work will maintain the original intent and strength through the mark's life." "The second portion of the book is composed of in-depth case studies on logos designed for a variety of industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results. AdamsMorioka has created a powerful workbook that provides designers of all levels with all the tools they need to create logos that will succeed for their clients year after year."--BOOK JACKET. |
| 504 ## - NOTA DE BIBLIOGRAFÍA, ETC. |
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| Nota de bibliografía, etc. |
Includes bibliographical references (p. 240). |
| 505 00 - NOTA DE CONTENIDO CON FORMATO |
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| Información miscelánea |
Introduction |
| Título |
Why and what -- |
| -- |
Why a logo? -- |
| -- |
History |
| -- |
Strategy -- |
| -- |
What is a logo? -- |
| -- |
Wordmark -- |
| -- |
Symbol -- |
| -- |
Monogram -- |
| Información miscelánea |
The |
| -- |
1. |
| Título |
Answer who, what, why? -- |
| Información miscelánea |
2. |
| Título |
Identify, dont't explain -- |
| Información miscelánea |
3. |
| Título |
Understand limitations -- |
| Información miscelánea |
4. |
| Título |
Be seductive -- |
| Información miscelánea |
5. |
| Título |
Make mnemonic value -- |
| Información miscelánea |
6. |
| Título |
Pose a question -- |
| Información miscelánea |
7. |
| Título |
Design for longevity -- |
| Información miscelánea |
8. |
| Título |
Make the logo the foundation of a system -- |
| Información miscelánea |
9. |
| Título |
Design for a variety of media -- |
| Información miscelánea |
10. |
| Título |
Be strong -- |
| -- |
Logo development |
| -- |
Typography -- |
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Color -- |
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Image/iconography -- |
| -- |
Shape -- |
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Hierarchy and scale -- |
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Static vs. changeable -- |
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System dynamics -- |
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Creating a kit of parts -- |
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Various media -- |
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Liska + Associates -- |
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Hotel 71 -- |
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Segura, Inc. -- |
| -- |
Segura, Inc. -- |
| -- |
-- |
| -- |
-- |
| -- |
Mr. Keedy -- |
| -- |
OK -- |
| -- |
Implementing logos -- |
| -- |
Rollout -- |
| -- |
Anatomy of a standards manual -- |
| -- |
Various media -- |
| -- |
SamataMason -- |
| -- |
Metropolitan Market -- |
| -- |
AdamsMorioka, Inc. -- |
| -- |
Sundance Film Festival -- |
| -- |
Mevis & van Deursen -- |
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City of Rotterdam -- |
| -- |
AdamsMorioka, Inc.-- |
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Nickelodeon Case Studies -- |
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Staying involved: auditing systems -- |
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Case studies -- |
| -- |
AdamsMorioka,Inc. |
| -- |
Beverly Hills -- |
| -- |
Atelier Works -- |
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London -- |
| -- |
blue river -- |
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Newcastle upon Tyne -- |
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Cahan & Associates -- |
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San Francisco -- |
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Chermayeff & Geismar -- |
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New York -- |
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Concrete Design Communications, Inc. -- |
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Toronto -- |
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CP-d -- |
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Melbourne -- |
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Crosby Associates -- |
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Chicago -- |
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Doyle Partners -- |
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New York -- |
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Dynamo -- |
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Dublin -- |
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Format Design -- |
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Hamburg -- |
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Frankfurt - Balkind -- |
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New York -- |
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Johnson Banks - |
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London -- |
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Kinetic Singapore -- |
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Singapore -- |
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KINETIK -- |
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Washington D.C. -- |
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KROG -- |
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Ljubljana, Slovenia -- |
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Landor Associates -- |
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San Francisco -- |
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Landor Associates International Limited -- |
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Tokyo -- |
| -- |
Liska + Associates -- |
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Chicago -- |
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Manx Kommunikationsdesign -- |
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Essen -- |
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Methodologie -- |
| -- |
Seattle -- |
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Morla Design -- |
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San Francisco -- |
| -- |
Ogilvy & Mather -- |
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New York -- |
| -- |
Pentagram Design -- |
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New York -- |
| -- |
Pentagram Design -- |
| -- |
San Francisco -- |
| -- |
Pentagram Design Ltd. -- |
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London -- |
| -- |
PhD -- |
| -- |
Santa Monica -- |
| -- |
Porto+Martinez designStudio -- |
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Rio de Janeiro -- |
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Rigsby Design -- |
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Houston -- |
| -- |
Steinbranding -- |
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Buenos Aires -- |
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Stilradar -- |
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Stuttgart -- |
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Untitled -- |
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Kent, England -- |
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VSA Partners -- |
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Chicago -- |
| -- |
John Bellenberg -- |
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Belfast, Maine -- |
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Designer logo gallery -- |
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Lost logos -- |
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Logo gallery -- |
| -- |
Designer directory. |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Logography. |
| 650 #4 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Logografía |
| 700 1# - ENTRADA AGREGADA--NOMBRE PERSONAL |
|---|
| Nombre de persona |
Morioka, Noreen. |
| 700 1# - ENTRADA AGREGADA--NOMBRE PERSONAL |
|---|
| Nombre de persona |
Stone, Terry. |
| 856 41 - LOCALIZACIÓN Y ACCESO ELECTRÓNICOS |
|---|
| Materiales especificados |
Table of contents |
| Identificador Uniforme de Recursos |
<a href="http://www.loc.gov/catdir/toc/ecip0410/2003022913.html">http://www.loc.gov/catdir/toc/ecip0410/2003022913.html</a> |
| 942 ## - ELEMENTOS DE ENTRADA SECUNDARIOS (KOHA) |
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| Fuente del sistema de clasificación o colocación |
Clasificación de Library of Congress |
| Tipo de ítem Koha |
Libro |
| 946 ## - PROCESAMIENTO DE INFORMACIÓN LOCAL (OCLC) |
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| a |
PP |
