Logo design workbook : a hands-on guide to creating logos / Sean Adams & Noreen Morioka with Terry Stone ; designed by Sean Adams & Jennifer Hopkins.

This is the first book in a new series of practical and inspirational workbooks from Rockport Publishers, which will cover all the fundamental areas of the graphic design business. This edition, Logo Design Workbook, focuses on creating powerful logo designs and answers the question, "What makes a logo work?"" "In the first half of the book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo development process. Covered topics include: developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the long term goals of the client might affect the look and needs of the mark; choosing thoughtful colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful while others are not. The authors then take the design process one step further with an extensive exploration of the process of developing a graphic standards manual. By setting the range of flexibility, a logo is defined in terms of color, typography, placement, and additional elements. With the standards set, designers can feel confident that their work will maintain the original intent and strength through the mark's life." "The second portion of the book is composed of in-depth case studies on logos designed for a variety of industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results. AdamsMorioka has created a powerful workbook that provides designers of all levels with all the tools they need to create logos that will succeed for their clients year after year."--BOOK JACKET.

Includes bibliographical references (p. 240).

Introduction Why and what -- Why a logo? -- History Strategy -- What is a logo? -- Wordmark -- Symbol -- Monogram -- The 1. Answer who, what, why? -- 2. Identify, dont't explain -- 3. Understand limitations -- 4. Be seductive -- 5. Make mnemonic value -- 6. Pose a question -- 7. Design for longevity -- 8. Make the logo the foundation of a system -- 9. Design for a variety of media -- 10. Be strong -- Logo development Typography -- Color -- Image/iconography -- Shape -- Hierarchy and scale -- Static vs. changeable -- System dynamics -- Creating a kit of parts -- Various media -- Liska + Associates -- Hotel 71 -- Segura, Inc. -- Segura, Inc. -- -- -- Mr. Keedy -- OK -- Implementing logos -- Rollout -- Anatomy of a standards manual -- Various media -- SamataMason -- Metropolitan Market -- AdamsMorioka, Inc. -- Sundance Film Festival -- Mevis & van Deursen -- City of Rotterdam -- AdamsMorioka, Inc.-- Nickelodeon Case Studies -- Staying involved: auditing systems -- Case studies -- AdamsMorioka,Inc. Beverly Hills -- Atelier Works -- London -- blue river -- Newcastle upon Tyne -- Cahan & Associates -- San Francisco -- Chermayeff & Geismar -- New York -- Concrete Design Communications, Inc. -- Toronto -- CP-d -- Melbourne -- Crosby Associates -- Chicago -- Doyle Partners -- New York -- Dynamo -- Dublin -- Format Design -- Hamburg -- Frankfurt - Balkind -- New York -- Johnson Banks - London -- Kinetic Singapore -- Singapore -- KINETIK -- Washington D.C. -- KROG -- Ljubljana, Slovenia -- Landor Associates -- San Francisco -- Landor Associates International Limited -- Tokyo -- Liska + Associates -- Chicago -- Manx Kommunikationsdesign -- Essen -- Methodologie -- Seattle -- Morla Design -- San Francisco -- Ogilvy & Mather -- New York -- Pentagram Design -- New York -- Pentagram Design -- San Francisco -- Pentagram Design Ltd. -- London -- PhD -- Santa Monica -- Porto+Martinez designStudio -- Rio de Janeiro -- Rigsby Design -- Houston -- Steinbranding -- Buenos Aires -- Stilradar -- Stuttgart -- Untitled -- Kent, England -- VSA Partners -- Chicago -- John Bellenberg -- Belfast, Maine -- Designer logo gallery -- Lost logos -- Logo gallery -- Designer directory.