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Sell local, think global : 50 innovative ways to make a chunk of change and grow your business / by Olga Mizrahi.

By: Material type: TextTextLanguage: English Publisher: Pompton Plains, NJ : Career Press, Inc., [2015]Description: 256 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781601633408
  • 1601633408
Other title:
  • 50 innovative ways to make a chunk of change and grow your business
  • Fifty innovative ways to make a chunk of change and grow your business
Subject(s): DDC classification:
  • 658.8
LOC classification:
  • HF 5415.13 M685s 2015
Contents:
Introduction: local is no longer strictly defined by geography -- Suggestions for use: making the most out of our time together -- Change your message: creating a UVP to make marketing magic -- Change your offline marketing: bringing print to life -- Change your website: examining the audience -- Change your analytics: measuring with meaning -- Change your online marketing: standing to deliver -- Change your sales: how e-commerce gobbled up sales -- Change your reviews: joining the conversation -- Change your social media value: eavesdropping on the market -- Change your mobile presence: going SoLoMo (social, local, and mobile) -- Change your future: riding the perpetual whitewater.
Summary: After years of sharing her small-business tips and marketing tricks with readers of her popular blog, ChunkOfChange.com, and column in the Long Beach Post, Olga Mizrahi has taken her message to the streets, urging business owners to focus in while reaching out. You'll be excited and motivated to clearly state your difference to the world--and your neighborhood--while confidently selling yourself and your business. --Publisher's description.
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Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HF 5415.13 M685s 2015 (Browse shelf(Opens below)) 1 Available 00000160045

Includes index.

Introduction: local is no longer strictly defined by geography --
Suggestions for use: making the most out of our time together --
Change your message: creating a UVP to make marketing magic --
Change your offline marketing: bringing print to life --
Change your website: examining the audience --
Change your analytics: measuring with meaning --
Change your online marketing: standing to deliver --
Change your sales: how e-commerce gobbled up sales --
Change your reviews: joining the conversation --
Change your social media value: eavesdropping on the market --
Change your mobile presence: going SoLoMo (social, local, and mobile) --
Change your future: riding the perpetual whitewater.

After years of sharing her small-business tips and marketing tricks with readers of her popular blog, ChunkOfChange.com, and column in the Long Beach Post, Olga Mizrahi has taken her message to the streets, urging business owners to focus in while reaching out. You'll be excited and motivated to clearly state your difference to the world--and your neighborhood--while confidently selling yourself and your business. --Publisher's description.

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