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Weightless wealth : finding your real value in a future of intangible assets / Daniel Andriessen, René Tissen.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: London ; New York : Financial Times Prentice Hall, 2000.Description: x, 197 pages : ill. ; 24 cmISBN:
  • 0273649221
Other title:
  • Finding your real value in a future of intangible assets / Daniel Andriessen, René Tissen
Subject(s): DDC classification:
  • 658.15 21
LOC classification:
  • HD 53 A573w 2000
Contents:
Foreword --The hidden magic -- Get to grips -- Examine your core -- Assess your strengths.
Summary: "Weightless Wealth introduces a practical methodology that unlocks the hidden value of intangible assets and helps direct your business to release its full potential. For the first time, there is a way to bridge the gap between your company's core competencies - its hidden value - and its future potential." "This book will help your business to: identify its most important intangible assets and reveal their power; measure its value and use this for strategic decision making; and reveal the real potential of its intangible assets and benchmark them with other players in the market."--Jacket
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Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HD 53 A573w 2000 (Browse shelf(Opens below)) 1 Available 00000122321

"First published in Great Britain in 2000."--T.p. verso

Includes bibliographical references and indexes.

Foreword --The hidden magic -- Get to grips -- Examine your core -- Assess your strengths.

"Weightless Wealth introduces a practical methodology that unlocks the hidden value of intangible assets and helps direct your business to release its full potential. For the first time, there is a way to bridge the gap between your company's core competencies - its hidden value - and its future potential." "This book will help your business to: identify its most important intangible assets and reveal their power; measure its value and use this for strategic decision making; and reveal the real potential of its intangible assets and benchmark them with other players in the market."--Jacket

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