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Harvard business review on the persuasive leader / Harvard Business Review.

Contributor(s): Material type: TextTextLanguage: Spanish Series: Harvard business review paperback series | Harvard business review paperbackPublication details: Boston, MA : Harvard Business Press, 2008.Description: vii, 205 p. ; 21 cmISBN:
  • 9781422124994
  • 1422124991
Other title:
  • Persuasive leader
Uniform titles:
  • Harvard business review.
Subject(s): DDC classification:
  • 658.4
LOC classification:
  • HD 57.7 H339 2008
Contents:
The necessary art of persuasion / Jay Conger -- Harnessing the science of persuasion / Robert B. Cialdini -- Moving mountains / L.M. Baker, Jr. ... and others -- Change the way you persuade / Gary A. Williams and Robert B. Miller -- Radical change, the quiet way / Debra Meyerson -- Why people follow the leader: the power of transference / Michael Maccoby -- What you don't know about making decisions / David A. Garvin and Michael A. Roberto -- Change through persuasion / David A. Garvin and Michael A. Roberto.
Summary: More companies are shifting from command-and-control hierarchies to flat management structures. To get work done through others under these conditions (your central job as a manager), you need to excel at persuading others--including those over whom you have no formal authority. In this book, you'll discover techniques for honing your persuasive powers, such as: Ways to strengthen your credibility and connect emotionally with others; How to appeal to six deeply rooted human needs in crafting your proposals; How to motivate people to give their best on the job; Strategies for adapting your persuasive tactics to your listeners' decision-making styles
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Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HD 57.7 H339 2008 (Browse shelf(Opens below)) 1 Available 00000068596

Reimpression d'articles dejáa parus dans le Harvard business review.

"Ideas with impact" -- Couv.

The necessary art of persuasion / Jay Conger --
Harnessing the science of persuasion / Robert B. Cialdini --
Moving mountains / L.M. Baker, Jr. ... and others --
Change the way you persuade / Gary A. Williams and Robert B. Miller --
Radical change, the quiet way / Debra Meyerson --
Why people follow the leader: the power of transference / Michael Maccoby --
What you don't know about making decisions / David A. Garvin and Michael A. Roberto --
Change through persuasion / David A. Garvin and Michael A. Roberto.

More companies are shifting from command-and-control hierarchies to flat management structures. To get work done through others under these conditions (your central job as a manager), you need to excel at persuading others--including those over whom you have no formal authority. In this book, you'll discover techniques for honing your persuasive powers, such as: Ways to strengthen your credibility and connect emotionally with others; How to appeal to six deeply rooted human needs in crafting your proposals; How to motivate people to give their best on the job; Strategies for adapting your persuasive tactics to your listeners' decision-making styles

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