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Tata : the evolution of a corporate brand / Morgen Witzel ; foreword by Ram Charan.
Material type:
TextLanguage: English Publication details: New Delhi : Penguin Portfolio, 2010.Description: xvii, 222 p. : ill. ; 24 cmISBN: - 9780670084067
- 0670084069
- 659.2
- HD 59.6 W833t 2010
Contents:
From values to value --- The man who saw tomorrow --- A trust for the people --- Changiing the face of Tata --- Brand symbiosis --- Tata and its customers --- Tata's people: the employer brand --- The Tata financial brand --- We don't do Philanthropy --- Not just a brand story.
| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|---|
Libro
|
Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HD 59.6 W833t 2010 (Browse shelf(Opens below)) | 1 | Available | 00000101133 |
Includes bibliographical references (p. 206-210) and index.
From values to value --- The man who saw tomorrow --- A trust for the people --- Changiing the face of Tata --- Brand symbiosis --- Tata and its customers --- Tata's people: the employer brand --- The Tata financial brand --- We don't do Philanthropy --- Not just a brand story.
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