Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler.

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TextPublication details: Hoboken, N.J. : Wiley, c2005.Description: xvii, 334 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Vol info	Copy number	Status	Date due	Barcode
Libro	Biblioteca Juan Bosch	Biblioteca Juan Bosch	Ciencias Sociales	Ciencias Sociales (3er. Piso)	HD 69 K29 2005 (Browse shelf(Opens below))	1	1	Available		00000034535

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Previous	HD69.I7 I61 1970 The International corporation; a symposium,	HD69.I7 M961 1970 The Multinational corporation in the world economy; direct investment in perspective.	HD 69 K21m 1965 Método del camino crítico : aplicación a los programas de ejecución de trabajos del método P.E.R.T. y a la optimación de sus costes /	HD 69 K29 2005 Kellogg on branding : the marketing faculty of the Kellogg School of Management /	HD 69 K29s 2008 Strategic brand management : building, measuring, and managing brand equity /	HD 69 K51i 1998 Installer et développer une activité de consultant /	HD 69 K76p 1998 El principio del 80/20 : el secreto de lograr más con menos /	Next

Includes bibliographical references and index.

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