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The digital transformation playbook : rethink your business for the digital age / David L. Rogers.

By: Material type: TextTextLanguage: English Publisher: New York : Columbia Business School Pub., [2016]Description: xi, 278 pages : 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780231175449 (cloth : alk. paper)
  • 0231175442
Subject(s): DDC classification:
  • 658.4/062
LOC classification:
  • HD 45 R725d 2016
Contents:
The five domains of digital transformation: customers, competition, data -- Innovation, value -- Harness customer networks -- Build platforms, not just products -- Turn data into assets -- Innovate by rapid experimentation -- Adapt your value proposition -- Mastering disruptive business models.
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Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HD 45 R725d 2016 (Browse shelf(Opens below)) 1 Available 00000119707

Includes bibliographical references and index.

The five domains of digital transformation: customers, competition, data -- Innovation, value -- Harness customer networks -- Build platforms, not just products -- Turn data into assets -- Innovate by rapid experimentation -- Adapt your value proposition -- Mastering disruptive business models.

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