Disrupt : think the unthinkable to spark transformation in your business / Luke Williams.
Material type:
TextLanguage: Eng Publication details: Upper Saddle River, N.J. : FT Press, c2011.Description: x, 198 p. : ill. ; 23 cmISBN: - 9780137025145 (hardback : alk. paper)
- 0137025149 (hardback : alk. paper)
- 658.4/063 22
- HD58.8 W724 2011
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HD58.8 W724 2011 (Browse shelf(Opens below)) | 4 | 1 | Available | 00000110520 |
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Includes bibliographical references and index.
Introduction 1 Disruptive Thinking: The Revolution is in Full Swing PART I: The Hypotheses, the Opportunity, and the Ideas Chapter 1 16 Crafting a Disruptive Hypothesis: Be Wrong at the Start, to be Right at the End Chapter 2 38 Discovering a Disruptive Opportunity: Explore the Least Obvious Chapter 3 76 Generating a Disruptive Idea: Unexpected Ideas Have Fewer Competitors PART II: The Solution and the Pitch Chapter 4 106 Shaping a Disruptive Solution: Novelty for Novelty's Sake is a Resource Killer Chapter 5 142 Making a Disruptive Pitch: Under Prepare the Obvious, Over Prepare the Unusual Epilogue 171 An Instinct for Change: Look Where No One Else is Looking Quick Reference Guide 173 Process Summary Endnotes 183 Index 191
This requires a revolution in thinking: a steady stream of disruptive strategies and unexpected solutions. In Disrupt, Luke Williams shows exactly how to generate those strategies and deliver those solutions.
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