The marketing gurus : lessons from the best marketing books of all time / Chris Murray and the editors of Soundview Executive Book Summaries.
Material type:
TextPublication details: New York : Portfolio, 2006.Description: xii, 290 p. : ill. forms. ; 24 cmISBN: - 1591841054
- 9781591841050
- Soundview executive book summaries.
- 658.8
- HF 5415 M981m 2006
| Item type | Current library | Home library | Collection | Shelving location | Call number | Vol info | Copy number | Status | Date due | Barcode |
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Libro
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HF 5415 M981m 2006 (Browse shelf(Opens below)) | 1 | 1 | Available | 00000104369 |
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| HF5415 M429d 2004 The deviant's advantage : how fringe ideas create mass markets / | HF 5415 M621s 2004 Sun Tzu estrategias de marketing / | HF5415 M722 2003 Malicia para vender con marca : método paso a paso combinando la técnica del márketing con la astucia de los maestros de la estrategia militar / | HF 5415 M981m 2006 The marketing gurus : lessons from the best marketing books of all time / | HF 5415 N532 2001 The New York Times guide to marketing / | HF 5415 O51m 2011 El marketing en los despachos profesionales : herramientas para atraer y retener a los clientes rentables / | HF 5415 P739 2001 Pocket marketing |
Includes index.
Introduction--- Differentiate or die--- Lateral marketing--- The popcorn report--- Relationship marketing--- Networking with the affluent--- Relentless--- The one to one future--- Up the loyalty ladder--- Scoring points--- How to drive your competition crazy--- Crossing the chasm--- Unleashing the killer app--- The anatomy of buzz--- Purple cow--- Don't think pink--- The discipline of market leaders--- Renovate before you innovate.
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