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Beyond 2000 : the future of direct marketing / [edited by] Jerry I. Reitman ; foreword by James G. Oates.
Material type:
TextPublication details: Lincolnwood, Ill. : NTC Business Books, c1994Description: xxv, 268 p. : ill. ; 24 cmISBN: - 0844234508
- 9780844234502
- 658.8/4
- HF 5415.126 B573 1994
Contents:
Strategic challenges for Beyond 2000, p.3 -- Technology and the consumer, p.45 -- Massages for all media, p.109 special applications, p.159.
| Item type | Current library | Home library | Collection | Shelving location | Call number | Vol info | Copy number | Status | Date due | Barcode |
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HF 5415.126 B573 1994 (Browse shelf(Opens below)) | 1 | 1 | Available | 00000108105 |
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| HF5415.1255 .W35 2008 Buying in : the secret dialogue between what we buy and who we are / | HF 5415.1255 Y68b 2010 Brand media strategy : integrated communications planning in the digital era / | HF5415.126 1992 Do-it-yourself direct marketing : secrets for small business / | HF 5415.126 B573 1994 Beyond 2000 : the future of direct marketing / | HF5415.126 .P64 1995 Wave Three : the new era in network marketing / | HF 5415.126 S878s 1992 Successful telemarketing / | HF 5415.12615 D788n 2010 Neuromarketing le marketing revisité par les neurosciences du consommateur / |
Includes index.
Strategic challenges for Beyond 2000, p.3 -- Technology and the consumer, p.45 -- Massages for all media, p.109 special applications, p.159.
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