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The effective use of market research : how to drive and focus better business decisions / Robin J. Birn.
Material type:
TextSeries: Market research in practice seriesPublication details: London ; Sterling, VA : Kogan Page, 2004.Edition: 4th edDescription: xiv, 226 p. ; 24 cmISBN: - 074944200X
- 658.8/3
- HF 5415.2 B619e 2004
Contents:
Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business.
| Item type | Current library | Home library | Collection | Shelving location | Call number | Vol info | Copy number | Status | Date due | Barcode |
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Libro
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HF 5415.2 B619e 2004 (Browse shelf(Opens below)) | 1 | 1 | Available | 00000098017 |
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| HF5415.2 | B811m 2007 Marketing research : tools & techniques / | HF 5415.2 A111m 1986 Marketing research / | HF 5415.2 A111m 2007 Marketing research / | HF 5415.2 B619e 2004 The effective use of market research : how to drive and focus better business decisions / | HF 5415.2 B967m 2010 Marketing research / | HF5415.2 .C161 2004 Market intelligence : how and why organisations use market research. | HF5415.2 .C5 2002 Marketing research : methodological foundations / |
Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business.
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