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Consumer behavior / William L. Wilkie

By: Material type: TextTextLanguage: EN Publication details: New York : John Wiley & Sons, 1986 Description: xx, 705, 16 pISBN:
  • 0471078514
LOC classification:
  • HF 5415.3 W683c 1986
Summary: Consumer behavior as a of consumer of knowledge, 1. -- Marketing's view of consumer behavior, 27. -- The consumer's perspective, 49. -- Consumers as individuals : The consumer information processing approach, 73. -- Cultural trends and the diffusion of innovations, 103. -- Cross-cultural and symbolic dimensions of consumer behavior, 129. -- Social influences on consumer behavior, 153. -- Family influences on consumer behavior, 177. -- Salespersons' influences on consumer behavior, 205. -- Advertising's influence on consumer behavior, 233. -- Situational influences, consumer life-styles, and market segmentation, 271. -- Understanding consumer motivation, 303. -- Consumer personality, psychographics, and involvement, 331. -- Consumer perception (I) : Selecting consumer stimuli, 361. -- Consumer perception (II) : Interpreting consumer stimuli, 385. -- Consumer learning, 417. -- Consumer attitudes, 449. -- Consumer decision processes (I) : Prepurchase issues, 491. -- Consumer decision processes (II) : Purchase decisions, 523. -- Consumer decision processes (III) : Postpurchase decisions, 549. -- Public policy perspectives on consumer behavior, 585. -- Aggregate perspectives of consumer behavior : The consumer marketplace, 615. -- Theoretical background on culture and social stratification, 649. -- Theoretical background on socialization and social influence processes, 683
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Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HF 5415.3 W683c 1986 (Browse shelf(Opens below)) 1 1 Available 00000013580
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HF 5415.3 C373e 2002 Les études de marché / HF 5415.3 F363i 1997 Investigacion de mercados : obtencion de informacion / HF 5415.3 S419j 1977 The joyless economy : / an inquiry into human satisfaction and consumer dissatisfaction HF 5415.3 W683c 1986 Consumer behavior / HF 5415.32 A765c 2002 Consumers / HF 5415.32 A765c 2004 Consumers / HF 5415.32 B456s 2015 The smarter screen : surprising ways to influence and improve online behavior /

Consumer behavior as a of consumer of knowledge, 1. -- Marketing's view of consumer behavior, 27. -- The consumer's perspective, 49. -- Consumers as individuals : The consumer information processing approach, 73. -- Cultural trends and the diffusion of innovations, 103. -- Cross-cultural and symbolic dimensions of consumer behavior, 129. -- Social influences on consumer behavior, 153. -- Family influences on consumer behavior, 177. -- Salespersons' influences on consumer behavior, 205. -- Advertising's influence on consumer behavior, 233. -- Situational influences, consumer life-styles, and market segmentation, 271. -- Understanding consumer motivation, 303. -- Consumer personality, psychographics, and involvement, 331. -- Consumer perception (I) : Selecting consumer stimuli, 361. -- Consumer perception (II) : Interpreting consumer stimuli, 385. -- Consumer learning, 417. -- Consumer attitudes, 449. -- Consumer decision processes (I) : Prepurchase issues, 491. -- Consumer decision processes (II) : Purchase decisions, 523. -- Consumer decision processes (III) : Postpurchase decisions, 549. -- Public policy perspectives on consumer behavior, 585. -- Aggregate perspectives of consumer behavior : The consumer marketplace, 615. -- Theoretical background on culture and social stratification, 649. -- Theoretical background on socialization and social influence processes, 683

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