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Persuasive writing : how to harness the power of words / Peter Frederick.

By: Material type: TextTextPublication details: Harlow : Prentice Hall, 2011.Description: xii, 194 p. : ill. ; 22 cmISBN:
  • 0273746138 (pbk.)
DDC classification:
  • 808
LOC classification:
  • HF 5718.3 F852p 2011
Contents:
What is persuasive writing? -- Tools for persuasive writing -- Persuasion : beyond logic -- Commercial break : advertisement slogans -- Conciseness equals clarity -- Verbs equal vigour -- Mistakes -- Planning and structuring -- Layout, fonts and formatting -- Tips for common documents -- Persuasion : the dark arts.
Summary: A combination of effective writing, decision-making and persuasion. Designed for everyday use, this book offers practical advice to help readers write concise, convincing and effective documents.
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Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HF 5718.3 F852p 2011 (Browse shelf(Opens below)) 3 Available 00000117591

Includes index.

What is persuasive writing? -- Tools for persuasive writing -- Persuasion : beyond logic -- Commercial break : advertisement slogans -- Conciseness equals clarity -- Verbs equal vigour -- Mistakes -- Planning and structuring -- Layout, fonts and formatting -- Tips for common documents -- Persuasion : the dark arts.

A combination of effective writing, decision-making and persuasion. Designed for everyday use, this book offers practical advice to help readers write concise, convincing and effective documents.

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