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Campaign strategies and message design : a practitioner's guide from start to finish / Mary Anne Moffitt.
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TextPublication details: Westport, Conn. : Praeger, 1999.Description: xi, 207 p. : ill. ; 25 cmISBN: - 0275955923 (acid-free paper)
- 0275964701 (pbk. : acid-free paper)
- 659 21
- HF 5823 M695c 1999
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HF 5823 M695c 1999 (Browse shelf(Opens below)) | 1 | 1 | Available | 00000003929 |
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| HF 5823 M385m 1957 La motivación en publicidad : una guía para la estrategia publicitaria / | HF 5823 M435p 1991 La publicidad / | HF 5823 M435p 2000 La publicidad : nueva edición revisada y ampliada / | HF 5823 M695c 1999 Campaign strategies and message design : a practitioner's guide from start to finish / | HF 5823 M942p 1977 Psicología de la publicidad y de la propaganda / | HF 5823 N119p 1977 Proceso a la publicidad : ensayo / | HF 5823 N322m 1971 La manipulación publicitaria ; una antropología del consumo / |
Includes bibliographical references (p. [201]-203) and index.
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