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The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.
Material type:
TextSeries: LEA's communication seriesPublication details: Mahwah, N.J. : L. Erlbaum Associates, 2007.Edition: 3. edDescription: xvii, 189 p. : ill. ; 23 cmISBN: - 0805857176 (alk. paper)
- 0805857184 (alk. paper)
- 659 22
- HF 5826.5 K19m 2007
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HF 5826.5 K19m 2007 (Browse shelf(Opens below)) | 1 | 1 | Available | 00000030013 |
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| HF 5826 5961i 1993 Introduction to advertising media : research, planning, and buying / | HF 5826.5 G643m 2003 Manual de planificación de medios / | HF 5826.5 K19m 2003 The media handbook : a complete guide to advertising media selection, planning, research, and buying / | HF 5826.5 K19m 2007 The media handbook : a complete guide to advertising media selection, planning, research, and buying / | HF 5826 .5 P438p 2000 Planificación y gestió n de medios publicitarios / | HF 5826.5 S623a 2002 Advertising media planning / | HF 5826.5 S961 1996 Media planning : a practical guide / |
Includes bibliographical references (p. 181-184) and index.
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