Targeted : how technology is revolutionizing advertising and the way companies reach consumers / Mike Smith.

By:

Smith, Mike, 1966-

Material type: Text

TextLanguage: English Publisher: New York : AMACOM/American Management Association, [2015]Description: xiii, 208 p. : ill. ; 24 cmISBN:

9780814434994 (hardcover)
0814434991 (hardcover)

Subject(s):

DDC classification:

659.1/11

LOC classification:

HF 6146 S655t 2015

Contents:

The congested online ecosystem -- Search engine marketing -- Auctions and the development of paid-search advertising -- The Google eclipse -- Display advertising and the advent of ad networks -- Real-time bidding and the transformation of online advertising -- How real-time bidding works -- Right media builds its ad server -- Real-time bidding in action -- The impact of data on digital advertising -- Data collection and its effect on privacy -- New technologies.

Summary: Presents the latest advancements in Internet marketing, offering technology breakthroughs, industry developments, marketing strategies, and predictions for the future.

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Libro	Biblioteca Juan Bosch	Biblioteca Juan Bosch	Ciencias Sociales	Ciencias Sociales (3er. Piso)	HF 6146 S655t 2015 (Browse shelf(Opens below))	1	Available		00000120346

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Previous	HF 6146 M369e 2012 Entrepreneur magazine's ultimate guide to Google AdWords : how to access 100 million people in 10 minutes /	HF 6146 M684 2006 Los mitos de la publicidad radiofónica : estrategias de la comunicación publicitaria en la radio española /	HF 6146 O41p 1997 Publicity on the Internet : creating successful publicity campaigns on the Internet and the commercial online services /	HF 6146 S655t 2015 Targeted : how technology is revolutionizing advertising and the way companies reach consumers /	HF 6146 V652 2012 Video marketing for dummies /	HF 6146 W577h 1994 How to produce effective TV commercials /	HF6161.B4 B818 2005 Branding in China : the media platforms reaching 1.3 billion consumers.	Next

Includes bibliographical references and index.

Presents the latest advancements in Internet marketing, offering technology breakthroughs, industry developments, marketing strategies, and predictions for the future.

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