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The rules of influence : winning when you're in the minority / William D. Crano.

By: Material type: TextTextLanguage: Eng Publication details: New York : St. Martin's Press, 2012.Edition: 1st edDescription: 279 p. ; 25 cmISBN:
  • 9780312552299 (hardcover)
Subject(s): DDC classification:
  • 302/.13
LOC classification:
  • HM 1176 C891r 2012
Contents:
Who and what is a minority? -- How our groups define who we are -- You in or out? -- Re-sizing Goliath -- The Holy Trinity (plus one) of minority influence -- Making the subjective objective -- Things are not always as they seem -- Getting it all wrong -- The empire strikes back -- The new rules of influence.
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Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HM 1176 C891r 2012 (Browse shelf(Opens below)) 1 1 Available 00000121708

Includes bibliographical references.

Who and what is a minority? -- How our groups define who we are -- You in or out? -- Re-sizing Goliath -- The Holy Trinity (plus one) of minority influence -- Making the subjective objective -- Things are not always as they seem -- Getting it all wrong -- The empire strikes back -- The new rules of influence.

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