Web words that work : writing online copy that sells / Michael Miller.
Material type:
TextPublication details: Indianapolis, Indiana. : Que Publishing, [2013]Description: xvi, 283 p. : ill. ; 23 cmISBN: - 9780789750594
- 0789750597
- 808.06/6659
- PN 171 M649w 2013
| Item type | Current library | Home library | Collection | Shelving location | Call number | Vol info | Copy number | Status | Date due | Barcode |
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Humanidades | Humanidades (4to. Piso) | PN 171 M649w 2013 (Browse shelf(Opens below)) | 1 | 1 | Available | 00000111393 |
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| PN 171 L767d 2018 Doing honest work in college : how to prepare citations, avoid plagiarism, and achieve real academic success / | PN 171 L884s 2004 Seven steps on the writer's path : the journey from frustration to fulfillment / | PN 171 M231w 2008 A writer's space : make room to dream, to work, to write / | PN 171 M649w 2013 Web words that work : writing online copy that sells / | PN 171 M942n 2000 Normas de estilo / | PN 171 N468w 2013 Writing is my drink : a writer's story of finding her voice (and a guide to how you can too) / | PN 171 W155c 1998 The Columbia guide to online style / |
Includes index.
p.1. Online copywriting 101 -- What's different about writing online copy? -- Punctuation, grammar, and other rules to live by -- Conveying confusing content, clearly -- Keeping it short and simple -- Organizing your content -- Firing up your readers -- Finding your voice -- Incorporating visuals -- Utilizing links and outside content -- Optimizing your copy for web search -- p. 2. Writing for different vehicles -- Writing web pages -- Writing online articles -- Writing blog posts -- Writing social media updates -- Writing email newsletters and promotions -- Writing online ads -- Writing online press releases -- Writing online help files and FAQs -- Writing web interfaces -- Writing for mobile devices -- p. 3. Getting it done -- Determining the right delivery formats -- Dealing with web page design -- Working with technical and design staff -- The final word : think like the reader.
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